We analyzed two years of churn data and found something uncomfortable. Seventy one percent of customers who churned did it in the first ninety days. It was not the product getting worse. It was onboarding failing quietly. They never imported their data, never invited their team, never hit that first moment where the product saved them time. So we rebuilt onboarding around one metric: time to first value. Everything else became secondary. If a customer does not reach value in fourteen days, a human calls them. Churn dropped from six percent to three point two. The product did not change. The first impression did.