Citable layer — this is what AI reads
What it offers
Why we deleted half our onboarding steps and activation went up
Who it's for
Product teams adding steps to feel thorough
Problem it solves
Long onboarding feels complete but quietly loses users at each step
Full transcription (creator-provided)
Our onboarding had eleven steps. We were proud of it. It covered everything. It also lost a third of users before they saw the product work. So we ran a brutal experiment: we cut it to four steps and hid the rest behind the actual product. Completion jumped from sixty two percent to ninety one. And here is the part that surprised us: support tickets did not rise. The steps we removed were not teaching, they were stalling. People learn by doing inside a product, not by reading a tour of it. Every step you add is a door someone can leave through. Earn the right to teach by letting them win first.
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