Yusuf Van-Dijk

Written post

The 3-question audit that finds your leakiest funnel step

Your funnel leaks money somewhere and the data knows where. Three questions find it in one afternoon. First: which step has the biggest drop-off between intent and action? Not the most visited page, the biggest proportional loss. Second: how long do successful users take versus the ones who churn at that step? When the difference is huge, the step confuses people. Third: what do people who fail at that step do right before leaving? Session replays tell you in their final clicks. We ran this audit on a client and found their pricing page loaded in nine seconds on mobile. Nine seconds. Fixing that one thing lifted signups nineteen percent. Stop guessing where the leak is. The data left you a note.