Everyone told me B2B and short video do not mix. Four hundred signups later, I disagree. Here is what worked. Zero product demos. Zero talking heads explaining features. What worked was one format: a real problem our audience recognizes, told in the first two seconds, with text on screen and zero fluff. Procurement managers and IT leads scroll too. The trick is that their feed is full of consumer content, so a video that speaks their professional pain stands out by contrast. Our best video was literally a screenshot of a messy spreadsheet with the caption: your vendor management should not look like this. Three hundred thousand views. B2B buyers are humans with phones. Stop making it complicated.