Open ten SaaS landing pages and they all say the same thing: streamline your workflow, unlock your potential, empower your team. Words that mean nothing because everyone uses them. The one edit that fixes it: read your headline out loud and ask, would a real person say this to a friend at a bar. If not, rewrite it until they would. Empower your team becomes stop doing your team's busywork by hand. Streamline your workflow becomes cut the three steps everyone hates. Specificity is what sounds human. Vague is what sounds like a committee. Say the true, specific thing, and you will stand out just by not sounding like everyone else.