Our product pages used to be all studio photography: perfect lighting, professional models, flawless everything. It looked like an ad, and people scroll past ads. We added a row of real customer photos below the studio shots, ordinary people using the product in ordinary rooms. Conversion on those pages rose noticeably. Polished photos say this is for sale. Customer photos say people like you actually bought this and it worked. One is marketing, the other is proof, and proof is what closes the doubt in someone's head right before they buy. Keep the beautiful shots for attention. Add the real ones for trust. Both jobs matter, and only one of them convinces.